Google Changes Their Search Engine Logo (See The New One)
Google has introduced a new logo. Just a month after unveiling a
major restructuring of the company,
Google is updating its image, too.
The new Google logo is still a
wordmark, but it’s now using a sans-
serif typeface, making it look a lot
more modern and playful. The colors
are also softer than they used to be.
The logo bears a bit more
resemblance to the logo of Google’s
new parent company, Alphabet, as
well.
Alphabet’s wordmark has a similarly
unadorned look, and this update
makes the two companies’ design
language fall more inline.
As Google’s video introducing the
new logo notes, the wordmark has
been evolving ever since it was
created in 1998. But this is easily its
biggest change since 1999, when
Google first cleaned up the lettering
and settled on its four colors. Since
then, the logo has just been flattened
out more and more, with today’s
update representing a huge leap. In
addition to changing up the
wordmark, Google is also changing
the tiny “g” logo that you see on
browser tabs. It’s now going to be an
uppercase “G” that’s striped in all
four of Google’s colors. Google says
that the new design will be rolling
out across all of its products soon —
in fact, it’s already on Google’s
homepage, with a cute animation
that wipes away the old logo and
draws in the new one.
THE NEW LOGO IS MEANT TO
REFLECT THE NEW WAYS PEOPLE
VISIT GOOGLE
So why did Google decided to make
the change? In a blog post, Google
discusses how much technology has
changed how we interact with its
products and with the internet at
large. It doesn’t really settle on a
specific reason that a redesign was
needed, but it says that this logo
should better reflect the reality that
Google is no longer a site you visit on
a desktop computer — it’s a huge
collection of sites, apps, and services
that you visit on PCs, Chromebooks,
smartphones, and anywhere you can
find a web browser. Google writes
that its new logo is meant to reflect
“this reality and [show] you when the
Google magic is working for you,
even on the tiniest screens.”
Making the logo look good on small
screens seems to have been a major
consideration. The new, simpler
lettering is supposed to scale better
to smaller sizes, making the
wordmark more distinct and easier
to read. It’s also supposed to be
easier for Google to display on low-
bandwidth connections: Google says
that it’s made a version of its logo
that’s “only 305 bytes, compared to
our existing logo at ~14,000 bytes.”
Given that one of new Google CEO
Sundar Pichai’s big goals is to bring
the internet — and Google, of course
— to areas of the globe that don’t
already have it, that small difference
is definitely going to be an
important one.
You can also see the new Google “G”
beginning to appear across its
services. Among the more notable is
Google+, which is now represented
by a big colorless version of the new
G.
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