Apple fading out Beats streaming music brand

Apple fading out Beats streaming music brand

Apple fading out Beats streaming music brand

Apple is ending the Beats streaming
music service on November 30 as it seeks
to bring users to its newly launched
Apple Music.
The move, which had been widely
expected, comes a little more than a year
after Apple completed its $3 billion
acquisition of Beats, known for its high-
end headphones and other audio
equipment in addition to its streaming
service.
Apple’s biggest-ever acquisition also
brought onboard the talents of Beats
brains Dr. Dre, a rap musician and
entrepreneur, and Jimmy Iovine, a music
producer seen by some as a visionary for
recognizing the trend toward online
streaming.
A statement posted late Thursday said
that “Beats Music ends on November 30”
and that all subscriptions will be
canceled.
The statement added that users can
migrate their profiles and preferences to
Apple Music, which began on June 30 as
a subscription rival to services such as
Spotify and Pandora.
“All the pros that curated music for you
are still crafting more amazing
experiences,” the statement said.
“Plus, on Apple Music, you’ll get even
better recommendations based on music
you already listen to and love, 24/7
global radio with Beats 1, exciting
material from your favorite artist and
more.”
The centerpiece of Apple Music is Beats
1, which bills itself as the first global
radio station, and will include guest
hosts such as pop legend Elton John and
Dr. Dre.
The radio station will remain free, even
for users who do not pay the $9.99 a
month to stream artists, and Apple has
made the service integral to its latest
operating system on iPhones.
Apple chief executive Tim Cook said in
October that its new music service had
some 6.5 million subscribers, as it ended
free trials.