Yes Mobile Partners AXAMansard on Free Insurance on Phones & Computers
YES Mobile; an innovative mobile phone
retain chain in partnership with
AXAMansard Insurance Plc, has
launched an insurance scheme on all
phones and computers bought by its
customers.
Speaking during a press conference to
announce the gesture, Mr Foluso
Ogunwale, chief executive officer of Yes
Mobile said that partnership with
AXAMansard insurance is one of the
innovative ways the Yes Mobile tends to
transform the Nigerian phone retail
market through consumer satisfaction.
Ogunwale explained with excitement
that its customers are now able to enjoy
insurance cover not only on the
damaged screens of their mobile phones
which is sometimes as high as 50% of the
original cost of the phone; but also
provides insurance cover for phones
damaged by liquid intrusion.
This offering is the first of its kind in the
Nigerian Mobile Phone Retail Space. In
its commitment to make this innovative
service common; Yes Mobile is offering
complimentary Free Insurance on
devices bought.
“It is about giving value to customers.
Mobile phones retail market in Nigeria
has changed in the last five years. Before
now, it was about just selling phones to
buyers, but Yes Mobile’s innovations are
geared towards redefining the whole
structure by value addition.
“Without value, there will be no market
for us. We have the brainpower to
develop exciting products and services.
We forecast that factors that will drive
customer loyalty in the phone retails
market shall be based on the amount of
satisfaction they derive”, he said.
According to the Yes Mobile CEO, they
are providing improved spread payment
plan for customers to purchase phones
and make payment within a period of six
months.
This initiative is being executed in
conjunction with a 3rd party partner
firm – Page MFB.
The spread payment plan offered by Yes
Mobile promises to be fast in processing
time and tailored to be convenient for
customers.
“With these offerings,” Mr Ogunwale
explained, “Yes Mobile is driven by its
conviction that customers deserve more
value for money”.
He further explained that with Smart
Phone penetration of just 30% in
Nigeria, Yes Mobile is committed to
delivering more smart phones to
customers through excellent customer
experience; and innovative services
added to the sales of its gadgets.
The CEO further while promising
stakeholders more innovative services to
be rolled out by next quarter said, “These
initiatives will transform the mobile
phone retail space significantly”.
Also speaking, Akinmaderin Osofisan,
head of Channels Management Group,
AXA Mansard Insurance PLC., said that
AXA Mansard Insurance as a member of
the AXA Group, remains worldwide
leader in insurance and asset
management.
He said that the group is a conglomerate
of independently run businesses,
operated according to the laws and
regulations of many different countries.
Despite being written in upper case,
“AXA” is not an acronym, the name was
chosen because it is short and can be
pronounced easily the same way in
every language.
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