Remy Martin Launches One Life/Live Them Campaign In Lagos

Remy Martin Launches One Life/Live Them Campaign In Lagos

Remy Martin Launches One Life/Live Them Campaign In Lagos

REMY Martin Cognac launched its new global
campaign in grand style earlier this week at the
Remy XO Club in Lagos. The event, which was
attended by media heavyweights and lifestyle
influencers, unveiled its campaign tagline as One
Life/Live Them, and which aims to recognize and
celebrate individual’s multi-talents. The brand
identifies that today’s consumers are not defined
or restricted by one talent or skill but are multi-
faceted and should be applauded for their many
passions. The slash sign in the slogan epitomizes
the message the brand is trying to pass across,
showing that many people are living several lives
and undertaking several things all at the same
time, and are successfully doing all.
This campaign hopes to encourage
consumers to explore and celebrate all
their many talents all at the same time
without being weighed down by one or
the other. It is also a call to live richer,
larger lives as well as expand the
horizon and seize all the wonderful
opportunities that life offers beyond the
one-dimensional paths that others
usually tend to embrace.
To embody this brand philosophy and
exclusive lifestyle to consumers, Remy
Martin has partnered with three
amazing and talented multifaceted
Nigerian Personalities namely Dj Jimmy
Jatt, Falz the Bahdguy and Noble Igwe.
These brand influencers were present at
the launch and mingled freely with
guests as they tried to epitomize and
personify the One Life/Live Them theme.